On Page Optimization - Chitar Budhathoki
KEYWORDS:-Keywords should emphasize the niche of your business. Keywords should appear on every and each page of your website – particularly in the first paragraph and the last paragraph on each page. Keyword density which exceeds 4-5 percent may result in demotion by Google. When I advance a site, I normally put the essential word in the title tag once, in the page content and in the meta depiction. On the off chance that you have great, robust substance this is generally enough.
UNIQUE CONTENT (Interesting CONTENT)
To rank in the web search tools, sites must have unique substance. Nobody is certain of the careful rate of duplicated content that the Google calculation utilization to avoid, however dependably compose unique substance, and you won't have an issue. Just like readers pay more attention to the words at the top, search engines likely do too. Make sure to write content with the inverted pyramid in mind.
META TAGS
The title tag is an obliged page component as per the W3c (World Wide Web Consortium). It should have a maximum of 58 characters and include your keywords or key phrase.
The keywords tag is not utilized by Google, but it is by other search engines and it is within this description you’ll place key phrases and words you want to be recognized in search terms for. Regardless, in terms of the Penguin and Panda updates, it is believed that using more than a couple of keywords in this meta tag may result in a penalty.
You can check your rival's data by right clicking on their Web pages and "Perspective Page Source." Then utilize Ctrl-F to discover the title and meta labels. This is one motivation behind why a few masters say to really minimize or avoid meta labels, becuase you are basically do the contenders' essential word research for them.
ALT TAGS
The alt attribute is an attribute of the image tag and is meant to be an alternative for non-visual browsers when they come across images. Since they cannot read images, they need a description. All of your photos should have these tags, using appropriate keywords.
Two images (or a video and an image) per page are recommended. They break up visual monotony and keep users engaged (remember, the more they are engaged, the less likely they are to leave your website quickly).
UPDATING (Redesigning)YOUR WEB PAGE
Having a good content plan is essential for the success of a website. The Google crawler thrives on unique original content published consistently. Each time you distribute, Google gets a "ping" asking the crawler to return and visit your site.
ANCHOR TEXT
In writing Web text, any anchor text (Hyperlinks) should be infused with relevant keywords.
HEADLINE TAGS
This is the heading of your Web page, much like the heading of a newspaper article. You should have at least one H1 tag with a keyword per webpage.
CANONICAL URL
A canonical page is the preferred version of a set of pages with highly similar content.
There’s a three-step process you need to follow. The first step you take on WordPress. The second step you take is in Google Webmaster Tools. The All In One SEO Pack takes care of step number three. Once it is activated, navigate to settings and ensure that the “Canonical URLs” checkbox is selected.
Here’s a checklist for Word Press Recommendations:
• Use the latest version
• Optimize the keywords
• Avoid duplicate content
• Optimize the main headings (post titles)
• Add your blog to Google Webmaster Tools
• Avoid Flash
• Don’t use text within images
• Don’t use Frames
• Consider a Google Sitemap
• Submit a video to YouTube
• Submit your domain name to Google early on
• Aim for 400 – 1,000 words per page
• Engage in Social Media Optimization
• Submit to the DMOZ Open Directory Project
• Engage in a Backlink Strategy
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